Swarovski’s creative process is uniquely prolific from inspiration brief to collection launch. With a focus on trend curation, design, and meaningful branding, each piece tells a story and embodies over 125 years of mastered craftsmanship.
Behind the glittering allure of Swarovski crystals lies a story of innovation, precision, and craftsmanship that dates back to the pioneering spirit of Daniel Swarovski. Through his groundbreaking discovery of utilising electricity to create glass objects, the foundation was laid for the birth of Swarovski crystals, a feat achieved a decade later.
From inception, Swarovski crystals have embodied not just opulence, but a commitment to perfection, evident in the meticulous crafting process that renders each crystal a masterpiece in its own right.
One of the hallmarks of Swarovski crystals is their exquisite finish, often featuring gold and rhodium-tone plating. Gold plating not only enhances the aesthetic appeal of the crystals but also serves as a testament to their unrivalled quality. It adds a touch of luxury and sophistication, elevating each piece from mere adornment to a work of art.
A testament to Swarovski’s relentless pursuit of innovation is the development of Pointiage® – a high-tech ceramic matrix that revolutionizes the setting of crystals. Unlike traditional methods, Pointiage® allows for crystals to be freely set by hand without the use of prongs or glue, offering impeccable design flexibility. This technique imbues each piece with a crystallized look that is unmistakably Swarovski. From intricate designs to bold statements, Pointiage® epitomizes the fusion of artistry and technology that defines Swarovski’s craftsmanship.
A GLIMPSE INTO SOME OF SWAROVSKI’S MOST ICONIC CRYSTALS
Inspired by the cosmos, Galaxy is the first Swarovski Created Diamonds fine jewellery collection designed by Global Creative Director, Giovanna Engelbert. The ultimate expression of Swarovski’s infinite savoir-faire, this showstopping piece of 156.6 carats glows with 1,050 laboratory-grown diamonds in a variety of cuts
