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Swarovski Nigeria Hosts Global Partners for Exclusive Store Tour and Influencer Launch

The tour began with a press conference at the Palms Mall store in Lagos,
attracting major media outlets and generating extensive coverage of
Swarovski’s latest products and strategic initiatives. The event marked the
store’s official unveiling as a cornerstone of Swarovski’s luxury retail offering in
Nigeria. On September 17th, the team visited the Jabi Mall store in Abuja to
explore further expansion opportunities, followed by the final stop at the Ikeja
City Mall store on September 18th, further solidifying Swarovski’s presence in
the Nigerian market.
Reflecting on the importance of the visit, Jonathan Minter, Regional Sales
Manager for Sub-Saharan Africa at Swarovski, said, “Nigeria is a key market in
Swarovski’s African expansion strategy. With a growing middle and upper
class, our goal is to blend Swarovski’s global heritage with localized marketing
to make it a leading brand in Nigeria.”

Chika Nnadozie, Head of Marketing at Polo Limited, highlighted Swarovski’s
global reputation for its crystals, gemstones, jewellery, and accessories, and
shared insights into the brand’s strategic direction in Nigeria. “Our promotional
efforts will include targeted in-store activations, influencer collaborations, and
digital campaigns, all carefully designed to resonate with the Nigerian
audience. By partnering with Enioluwa Adeoluwa and Efe Irele, we aim to
strengthen Swarovski’s cultural relevance and connection with the local
market.”
Olamoniso Nduka, Head of Business Development at Polo Limited addressed
media questions on sustainability, stating that “Swarovski leads the charge
amongst other global jewellery players in sustainability with responsible
sourcing and ethical practices. In Nigeria, we are committed to partnerships
that align with these values and support local communities.”

He also discussed currency fluctuation concerns, stressing that localized
pricing strategies have been implemented to ensure affordability without
compromising on quality across the various socio-economic classes in society.
In addition to celebrating the present, the visit featured strategic discussions
on the future of Swarovski in Nigeria, including plans for new product launches
and innovative retail experiences.
As Swarovski continues to expand its footprint in Nigeria, this visit represents a
pivotal moment in its journey, laying the foundation for future successes