SWNIGERIA UNVEILS A NEW BOUTIQUE IN NIGERIA’S CAPITAL CITY

March 7, 2022

SWNigeria, official retailer of the world’s finest crystal jewellery brand, Swarovski, is proud to announce the opening of a new boutique in Abuja. Nestled at the Jabi Lake Mall, one of the largest shopping destinations in Nigeria, the new boutique sits elegantly among other luxury retailers and offers an elevated in-store experience. Conceived as a dynamic and creative space, this new boutique has been designed to meet the needs of SWNigeria’s growing customer base. 

Speaking at the opening, Regional Manager, Sub Saharan Africa, SWNigeria, Janni Bezuidenhout, said, “We are extremely delighted about the opening of this new boutique at Jabi Lake Mall, Abuja. With functionality and versatility at the core of its design, we are confident that the new space will deliver a unique, memorable and highly interactive experience to every client.”

The retail design concept of the new boutique features a contrast of dynamic colours and tactile elements used to create a lively and engaging atmosphere. It also pays homage to the brand’s iconic blue as it is seen across the boutique’s interiors.

Jennifer Obayuwana, Executive Director of PoloLuxury Group, said, “The new store is evidence that our customers are at the core of what we do at SWNigeria. The new store format has been optimised and the layout re-imagined to truly reinvent the shopping experience for every client. With the opening of this new boutique in Abuja, we are once again bringing the Swarovski lifestyle closer to the people of this city.”

The SWNigeria boutique at the Jabi Lake Mall is home to a wide range of crystal jewellery, accessories and decorative crystal pieces, including the iconic Lucent collection inspired by the maison’s love for innovative creativity. At the core of the shopping experience is the outstanding service of SWNigeria in-store experts who help each client in discovering new products, curating new looks and exploring product ranges. Within this carefully curated space, every customer can create their own unique sparkle. 

SWNigeria offers the world’s finest crystal jewellery, with a focus on trends, design, and meaningful branding. The brand draws from the 125-year heritage of the global Swarovski brand, which embodies creativity, exceptional quality, and expertise.

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